Amer Jaleel is the Chairman and Group CCO of Mullen Lowe Lintas. His career spanning over two decades is peppered with some of the most iconic pieces of Indian advertising. Most noteworthy among them are campaigns such as ‘Jaago re’ for Tata Tea, Lifebuoy’s ‘Help a child reach 5’, Havell’s, Google, Bajaj, Maruti Suzuki, Micromax, OLX to name just a few.
Amer has also lent his voice for a lot of the ads himself. Today, he brings his trademark wisdom-laden huskiness to our studios and talks at length about his journey, the Jaago re campaign and working with Karan Johar and Gauri Shinde on the path-breaking Knorr soup work.
Links to some of the work discussed on this episode-
Tata Tea – Voting – shorturl.at/lST07
Tata Tea – Election campaigning – shorturl.at/qstz9
Knorr soup – Karan Johar shorturl.at/fAQRT
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Sound design by Zico (Soutrik Chakraborty)
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