We chat with John Thangaraj in this episode. John is the National Strategic Planning head at FCB Ulka. Join us as we talk about the role of strategic planning in marketing communication, the impact of COVID-19 on marketing efforts and the best approaches to reaching out and connecting with audiences in a manner that resonates. John also shares with us some of their studies and predictions for consumer behaviour for the times that lay ahead of us.
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Sound design by Zico (Soutrik Chakraborty) https://www.instagram.com/zeek_zico/
Show notes –
https://www.fastcompany.com/90484441/burger-king-france-tweets-out-recipe-for-homemade-whopper-during-quarantine
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