Dhiren is CMO Asia of Kraft Heinz and he is based out of Shanghai. His remit is brand management, driving sales, and marketshare growth for Kraft Heinz brands in China, Indonesia, Papua new guinea, Thailand, Malaysia, Philippines, Singapore, Vietnam, and Cambodia.
Prior to this, Dhiren was Global Brand Manager for Vaseline Men, and a strategic planner in the advertising agency world where his last role was Head Of Planning for McCann’s Mumbai office. During his agency days, he was responsible for multiple EFFIE and WARC wins.Dhiren has also been featured on Campaign Asia’s “APAC Marketing Power List” in 2018 and Campaign Asia’s “40 under 40” in 2016. He has been a judge on many prestigious awards including the APAC Effies and AOY Asia, two years in a row.
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