E14 – Mimi Hrahsel

Mimi is the business and creative head of Shaya, she likes to describe herself as ‘the girl from Mizoram with big dreams.’ Shaya is the silver jewellery brand from the house of Caratlane and they have consistently made a mark with their edgy campaigns on Instagram, by challenging the traditional codes of beauty and glamour.

Show notes – Links to some of the references made on this episode.

Shaya on Instagram
Tanishq – Remarriage campaign

Rihanna Fenty Beauty campaign

Pantene against labels 

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Sound design by Zico (Soutrik Chakraborty) 
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