E13 – Aakash Shah – Talk to the brand with Keshav Naidu

Aakash Shah is the former head of social media at AIB. He is The founder of One hand clap one of the most exciting social media agencies on the scene. Some of the brands they have worked with are Swiggy, Amazon Prime Video and Bingo. This episode has him talking about how we approach social media in India, some best practices to borrow from internationally such as Netflix and Old Spice. He also shares some of their successes in India such as the campaigns for Swiggy, the zero budget Valentine’s Day flash mob called ‘Pyaar ek dhoka hai,’ working with Kumal Kamra and the role of keeda in marketing communication. Enjoy.