Devarsh started off with original programming, creating non-fiction shows, like Comicstaan and pitching to OTTs, along with branded content led by content creators. They have scaled this model of using data checkpoints and qualitative analysis of content to democratise it across geographies – scaling this to 21 countries now. He’s worked with brands across SEA, India, Middle East, Africa and now Europe and China.
In India they have created shows like Tape Case for Grey Goose, The Dewarists, Bacardi House Party Sessions which became a platform to launch independent artists in India like Ritviz. In Russia they have collaborated with the biggest Russian band on the internet – Little Big to create music videos for William Lawson’s that have trended in 8 countries simultaneously while hitting 70m views.
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