E5 – Komal Lath
Komal Lath is Founder and CEO of Tute Consult, an integrated marketing firm with a focus on PR. She has over 17 years in the business and has worked with…
Komal Lath is Founder and CEO of Tute Consult, an integrated marketing firm with a focus on PR. She has over 17 years in the business and has worked with…
It’s all about the product packaging isn’t it? The colours, the design, the shape of it, what you see is what you buy into. It’s shallow, but it is how…
Indians have always been known to show up late to the party. By that analogy, we mean trends that have shown prominence globally but have taken their time to reach…
Mustafa Rangwala is an award winning copywriter and Creative Director who is most famous for his work on the ‘mauka mauka’ campaign for Star Sports. He is currently Group Creative…
Bosky Doshi is the creative force behind Bosky Umbrellas. Over the years she has built her brand as a designer label, she ships her product globally, and in this episode…
This is not a preachy post, but here’s the thing about any sentence that begins with a claim that the subject is not something - there's a high probability it's…
The seasoned Graphic Designer needs no introduction to Mallika Favre’s work. She is an A-list star among the upper echelons of commissioned illustrators. Sought after for magazines and brands by…
This week we chat with Gopal Modi. Gopal started his journey in retail, he then went on to a niche e-commerce startup. His brand journey started with JWT, he was…
Yousuf has worked across India, Singapore and Indonesia, he’s been a strategic planner at Wieden + Kennedy, and BBH. He’s served as VP, Strategy at Leo Burnett, Mumbai, he’s led…
The last couple of months we’ve been busy consulting with Arbor Brewing Company. We have always been fans of their brew, but it’s great when you get to collaborate with…
Spoiler Alert: He didn’t write it. If you are wondering why it is so familiar, it’s because it is on every poster, coaster and notebook cover out there. You’ve…
For those who have never heard the name before, you know him; you just don’t know it. You’ve seen his work, it’s totally pre-internet but it’s out there and it’s…
Ask anybody in the business of crafting messages and they will tell you why someone who can make a compelling press/billboard piece can create advertising in any medium. It’s simple…